Items where Author is "Shakir, Ahmed"
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Book Chapter
Shakir, Ahmed and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 63-68. ISBN 978-967-418-186-4