Items where Author is "Murniadi, Krishamurti"
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Tengku Mohd Azzman, Tengku Siti Aisha and Chan, Tak Jie and Murniadi, Krishamurti (2025) Antecedents of purchase intention of Korean consumer products: A study of Malaysian K-drama binge-watchers. SEARCH Journal of Media and Communication Research, 17 (5). pp. 17-32. E-ISSN 2672-7080