Items where Author is "Mat Suhairi, Nur Afiqah"
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Chan, Tak Jie and Mat Suhairi, Nur Afiqah and Khairul Ezwan, Nur Hazirah Afiqah and Yang, Tian and Tengku Azzman, Tengku Siti Aisha and Mohd Tajuddin, Syafiqah (2025) The moderating role of immersion on the motives of watching Mukbang and its consumption: an extended uses and gratifications approach. Sage Open, 15 (3). pp. 1-16. E-ISSN 2158-2440