Items where Author is "Maiddin, Siti Nurafiqah Amalina"
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Maiddin, Siti Nurafiqah Amalina and Mohd Nor, Mohd Iqbal Haqim and Basir Khan, Mohammed Reyasudin and Magnadi, Rizal Hari and Nahid, Md. Mehzabul Hoque and Zainuddin, Ahmad Anwar (2025) The impact of business analytics on sales strategy effectiveness: evidence from malaysian companies. Journal of Advanced Research Design, 142 (1). pp. 1-10. E-ISSN 2289-7984