Items where Author is "Ahmed, Muhammad"
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Article
Ahmed, Muhammad and Jan, Muhammad Tahir and Hassan, Arif (2018) Brand personality from an Islamic perspective: a conceptual analysis of Aaker’s model. Al-Shajarah, 23 (2). pp. 364-393. ISSN 1394-6870
Ahmed, Muhammad and Jan, Muhammad Tahir (2015) Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective. Malaysian Management Review, 50 (1). pp. 49-63. ISSN 0025-1348
Ahmed, Muhammad and Jan, Muhammad Tahir (2015) An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study. Journal of Islamic Marketing, 6 (3). pp. 388-405. ISSN 1759-0833
Proceeding Paper
Ahmed, Muhammad and Jan, Muhammad Tahir (2014) An extension of Aaker’s brand personality model from an Islamic perspective: a conceptual study. In: 2nd International Conference on Management from Islamic Perspective (ICMIP-2 2014), 19-20 August 2014, Gombak, Kuala Lumpur. (Unpublished)