Items where Author is "Abdullah, Shakif"
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Proceeding Paper
Haque, A. K. M. Ahasanul and Rahman, Moshiur Mohammad and Kabir, SMH and Abdullah, Shakif (2019) The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context. In: IIUM International Conference on Business Management (IICBM 2019), 10 - 11 July 2019, Kuala Lumpur.